Primeway Chauffeur is the data controller for your personal data when you book, enquire, or use our services.

Questions or requests about this policy: booking@primewaychauffeur.co.uk or +44 7455 704889.

We only collect what we need to deliver safe, reliable, premium chauffeur services.

a) You provide directly (at enquiry/booking/communication):

• Name, email, phone, company name (if applicable)

• Pick-up/drop-off details, dates, times, flight/train numbers, itinerary notes

• Passengers’ names and preferences (e.g., child seats, accessibility needs)

• Billing details (invoices, PO numbers)

• Messages, feedback, and any attachments you send us

b) Payment data:

We use secure payment processors. We do not store full card numbers on our systems. We may store transaction references for accounting, fraud prevention, and refunds.

c) Automatically via our website:

• IP address, device info, browser type, pages viewed, time on page, and referrers

• Cookies and similar technologies (see “Cookies & Analytics” below)

d) From third parties (where lawful):

• Fraud-prevention or verification providers

• Travel partners (with your consent)

• Public sources needed for safety, compliance, or logistics (e.g., flight status)

We use your data to: - Manage bookings, dispatch chauffeurs, and provide customer support - Process payments, invoices, refunds, and accounting - Ensure safety, insurance, incident logs, and handle lost property - Send service updates and operational messages (driver/vehicle/ETA) - Improve services, site performance, and prevent fraud - Send marketing emails/SMS (news, offers) - Comply with legal requests and regulatory requirements Legal bases include: - Contract (to perform our service) - Contract & Legal obligation - Legitimate interests & Legal obligation - Contract & Legitimate interests - Legitimate interests - Consent (you can opt out anytime) - Legal obligation

We share only what’s necessary, and only with trusted recipients:

• Chauffeurs & operational partners (licensed private hire operators) to deliver your journey

• Payment processors (e.g., card gateways, banks)

• Dispatch/booking platforms (secure third-party systems we use to manage jobs, status updates, driver/vehicle compliance logs)

• IT, email, and cloud providers (secure hosting and support)

• HMRC, law enforcement, regulators (when legally required)

• Professional advisors (accountants, insurers, legal counsel)

We do not sell your personal data.

If any trusted provider stores data outside the UK, we ensure appropriate safeguards (e.g., UK International Data Transfer Agreement (IDTA) or Standard Contractual Clauses).

We keep data only as long as necessary for the purposes set out above:

• Booking & journey records: typically 6 years (tax/audit requirements)

• Payment records: per legal/accounting rules

• Operational logs (dispatch, status, incidents): typically up to 3 years, longer if required by law/insurance

• Marketing data: until you opt out or your consent is withdrawn

• Website analytics: kept in aggregated or pseudonymised form where possible

When no longer needed, we securely delete or anonymise the data.

We take security seriously and use a layered approach, including (as applicable):

• Encrypted transport (HTTPS/TLS) and encrypted storage with reputable cloud providers

• Access controls, strong passwords/MFA for staff systems

• Role-based access to dispatch and booking platforms

• Device and drive encryption on company machines

• Staff training, confidentiality commitments, and audit logs

• Vendor due diligence and contractual data-processing terms

No system is 100% secure, but we regularly review and improve our safeguards.

We use cookies to operate our site and understand performance. We may also use analytics tools (e.g., Google Analytics and/or session insight tools like Hotjar) to help improve usability. These tools may collect: device type, screen size, browser info, general location (country), on-site interactions, and pseudonymised IP data.

• Strictly necessary cookies: run our site and booking forms

• Analytics/performance cookies: help us improve content and user experience

• Your choice: You can manage cookies in your browser settings and (where implemented) our cookie banner. Opting out may affect site functionality.

For details, see our Cookie Policy (if separate).

We’ll only send you marketing with your consent. You can opt out anytime via the unsubscribe link or by emailing booking@primewaychauffeur.co.uk. Service/transactional messages (e.g., booking confirmations, driver details) are not marketing.

You have the right to:

• Access your personal data

• Rectify inaccuracies

• Erase data (where applicable)

• Restrict or object to certain processing

• Portability (receive data in a machine-readable format)

• Withdraw consent (for marketing or any consent-based processing)

• Complain to the ICO (Information Commissioner’s Office) if you’re unhappy with our response

We aim to respond to valid requests within one month. To exercise your rights, contact booking@primewaychauffeur.co.uk.

Our services are not directed at children and we do not knowingly collect data from anyone under 13. If you believe a child has provided us data, please contact us and we’ll remove it promptly.

We ensure customers can speak to a person during operating hours and throughout any live journey for urgent assistance, complaints, or lost property: +44 7455 704889.

We’ll log and handle lost items reported to us. Ownership must be verified before return. We may share minimal contact details with a driver/partner solely to reunite items with their owner.

We may update this Privacy Policy to reflect technical, legal, or business changes. We’ll post the revised version with a new “Last updated” date. Significant changes may be notified by email where appropriate.

Primeway Chauffeur

Mobile: +44 7455 704889

Email: booking@primewaychauffeur.co.uk